Research Trends
Article Title
Abstract
Stephen Vargo and Robert Lusch’s 2004 paper “Evolving to a new dominant logic for marketing” is the Top-Cited in its category. We ask Vargo and one its many citers why they think this article is so successful.
Recommended Citation
Research Trends Editorial Board
(2009)
"Why did you cite…?,"
Research Trends: Vol. 1:
Iss.
10, Article 12.
Available at:
https://www.researchtrends.com/researchtrends/vol1/iss10/12
COinS