Stephen Vargo and Robert Lusch’s 2004 paper “Evolving to a new dominant logic for marketing” is the Top-Cited in its category. We ask Vargo and one its many citers why they think this article is so su..
Stephen Vargo and Robert Lusch’s 2004 paper “Evolving to a new dominant logic for marketing” is the Top-Cited in its category. We ask Vargo and one its many citers why they think this article is so successful.
